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Home » Reports » Euro 2024: The Social Significance of the Beautiful Game

Euro 2024: The Social Significance of the Beautiful Game

Euro2024 BoltChatAI report

In today’s sports-obsessed world, the cultural and social impact of major football tournaments like Euro 2024 cannot be overstated. Football is more than just a game, it’s a global phenomenon that unites fans across nations and brings a sense of community, excitement and anticipation. With Euro 2024 on the horizon, it’s time to explore the incredible influence this tournament has on fans’ engagement, cultural impact and societal trends.


Our primary objective was to delve into the anticipation and expectations of football fans for Euro 2024, identifying the key matches, teams and players generating the most excitement. We aimed to assess the cultural and social impact of the tournament, fans’ engagement through various media and technologies, their tournament outcome predictions and their perspective on Euros activities and promotions.

Methodology and Audience

Using a comprehensive chat guide generated by our AI Moderator, BoltChatAI engaged with a diverse group of football fans across the United Kingdom. The participants, ranging in age from 16 to 65, provided a broad spectrum of insights into their engagement with football and Euro 2024. Our chat guide included questions about their interest in football, excitement about Euro 2024, preferred teams and players, media consumption habits and participation in event-related activities and promotions.

The Anticipation for Euro 2024

The anticipation for Euro 2024 includes a mix of hopeful and realistic expectations. While some fans hope for underdog victories, others predict that strong teams like France will dominate. Although the odds are in their favour and are one of the bookies favourites, football isn’t played on paper…

The impact of past tournaments also influences fans’ predictions and expectations for this year’s event. Many fans are hoping for a strong performance from England, particularly after Euro 2020 heartbreak. Fans are eager to see how the tournament unfolds, with many expecting exciting and memorable moments. Is it coming home?

A recurring theme from our discussions was the overwhelming excitement and anticipation for Euro 2024. Fans expressed their eagerness to watch their favourite teams and players in action, particularly highlighting the talents of Harry Kane, Cristiano Ronaldo, Kylian Mbappé and emerging stars like Jude Bellingham.

The Euros is seen as an opportunity for fans to come together, celebrate and support their team, bringing a sense of community and national pride.

Football Brings People Together

Euro 2024 is expected to have a significant cultural and social impact. Fans anticipate widespread displays of national pride, with English flags flying high and social gatherings becoming the norm. The tournament is seen as a catalyst for social interaction, with pubs and public screenings expected to be popular venues for watching the matches.

The tournament is predicted to create a strong sense of community and national pride. Euro 2024 is seen as an opportunity for fans to gather and celebrate together, enhancing the cultural and social fabric of their communities.

Fans’ emotional connection to Euro 2024 is intense, with many expressing how the tournament brings people together and creates lasting memories. The sense of belonging and community is a powerful motivator, driving their engagement and enthusiasm for the event. Fans are deeply emotionally invested in the tournament, with many hoping for memorable moments and victories. The tournament is seen as a unifying event, bringing people together to share in the excitement and joy of football.

Engagement through Media and Promotions

Fans plan to engage with Euro 2024 through various media channels, including traditional TV, online streaming and social media platforms such as Facebook, Twitter (X), TikTok, and Instagram. Event-related activities like fantasy football leagues, sweepstakes and themed parties are also on the agenda for many. Promotions related to the tournament, particularly those offering food, drinks and merchandise, are of great interest.

Fans plan to watch the tournament through TV and online streaming, and keep in touch with live scores through social media, with platforms like Twitter (X) and Instagram being particularly popular. Fans show a strong interest in event-related activities and promotions, indicating that targeted marketing efforts could be highly effective.

Is it Coming Home?

As we look forward to Euro 2024, it’s clear that the tournament will have a significant cultural and social impact, uniting fans across the UK and beyond. The excitement, community spirit and national pride associated with the event are set to make this a memorable summer of football. Who do you think will be crowned Champions of Europe?

Ready to kick off your deep dive into the thrilling dynamics of Euro 2024’s influence? Click here to explore our full report on Euro 2024. Ready to find out how BoltChatAI can help your business grow? Hit the ‘Book A Demo’ button in the top right corner and let’s get the ball rolling!

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