Frequently Asked Questions
Any questions?
Each BoltChatAI session with a consumer typically lasts for 30 minutes, covering both the initial screening phase and the main conversation. The screening ensures that we engage with the most relevant participants, setting the stage for the discussion. This allows for in-depth exploration within a compact timeframe, keeping the discussions engaging and productive.
At the moment, BoltChatAI supports discussions in over 30 countries and in multiple different languages:
Yes, a 30-minute session with BoltChatAI is highly efficient for conducting qualitative research. Each session is designed to handle 20 to 25 in-depth questions, including further probing for even deeper insights. Our structured approach ensures that each minute is used optimally, with strategies in place to uncover underlying motivations and detailed insights. Moreover, the intensity and focus of our 30-minute sessions leads to high participant engagement, reducing the likelihood of fatigue and maintaining sharp focus throughout the consumer’s discussion.
Respondents are recruited for BoltChatAI projects through a sophisticated, multi-channel approach that ensures broad yet targeted reach. Our AI Moderator initiates the recruitment process by sending out queries when a project goes live. Potential participants may be contacted directly via email, instant message or they might encounter a targeted advert on a website or mobile app. Upon clicking the link, participants are directed to a mobile-friendly chat interface hosted in their browser, where our AI Moderator then seamlessly facilitates the conversation. This user-friendly setup requires no app downloads or submission of personally identifiable information (PII), ensuring a smooth and secure experience for participants. Our recruitment strategy combines trusted global panel providers with advanced programmatic advertising to reach a diverse and relevant audience. We continuously monitor and optimise the quality of our respondent pool to deliver high-quality data that drives insightful research outcomes.
Yes you can! Thanks to BoltChatAI’s “Smart Probing” feature, you can highlight up to five key questions that you want to conduct a deeper investigation on. When setting up your project, simply flag these questions to the AI Moderator. Even if the initial response is comprehensive, the AI Moderator will still delve further into these specified areas during the conversations. BoltChatAI understands the nuances of human language, so it can maintain the context of the conversation and ask deeper probing questions based on previous answers. This capability can give you more focused insights on certain aspects, such as detailed feedback on a new product launch or consumer perceptions about pricing.
To ensure the confidentiality and privacy of our research participants, our platform operates on a closed-circuit system, meaning that no chat data or participant information is ever shared externally. All data in BoltChatAI stays in BoltChatAI. All respondents engage in chats anonymously to further safeguard their identity. We also ensure full compliance with major privacy regulations such as the GDPR (General Data Protection Regulation) and the CCPA (California Consumer Privacy Act), maintaining the highest standards of data protection.
BoltChatAI is versatile and can be utilised across various stages of business and product development: 1. Early-Stage Creative Advertising Testing: Refine and validate new advertising concepts before committing to full-scale production 2. Idea & Concept Investigation: Engage with relevant consumer groups to explore the potential of new product ideas or business concepts. 3. Market Exploration & Validation: Assess market potential and validate assumptions before making significant investment decisions. 4.Growth Space Exploration: Identify and capitalise on emerging trends and opportunities for business expansion. 5. Enrichment of Quantitative Data: Supplement quantitative data with qualitative insights to gain a deeper understanding of consumer behaviours. 6. Trade Story Enhancement: Enhance trade presentations and pitches with detailed consumer insights to effectively communicate the value proposition to retailers and stakeholders. 7. Human Insight & Quote Collection: Collect genuine consumer feedback and quotes to enrich brand storytelling and marketing communications. 8. Sentiment Analysis: Understand consumer sentiments towards your brand or products to inform strategic marketing and product development. These applications demonstrate the flexibility and depth of insights BoltChatAI can provide, making it an invaluable tool for businesses looking to innovate and grow. These applications demonstrate the flexibility and depth of insights BoltChatAI can provide, making it an invaluable tool for businesses looking to innovate and grow.
For projects that involve qualitative research or have smaller base sizes, we generally do not set quotas due to the depth and specificity of the insights required. However, for larger-scale studies involving 100 or more participants, quotas can be effectively implemented to ensure a representative mix of demographics or responses, helping to structure the data collection process and meet specific research objectives.
For exploratory research to understand consumers and new markets, we can accommodate 20 questions maximum. When testing stimuli, we recommend limiting it to 3 concepts per session. For each concept, you can ask between 5 to 10 questions, ensuring the total does not exceed the 20-question maximum for the session. The remaining questions can be used for initial warm-up discussions or for gathering final preferences from participants at the end of the session.
While BoltChatAI is primarily focused on consumer audiences, we can also accommodate certain B2B research needs. The success of business-to-business (B2B) recruitment is dependent on the targeting specifications and overall feasibility of the project. We would encourage you to reach out to the team to discuss specific requirements so we can tailor our approach to meet your exact needs.
Engaging at least 10 consumers per project is crucial for ensuring a robust qualitative analysis. It strikes an optimal balance between obtaining a diverse range of perspectives and maintaining manageability in analysis. With at least 10 participants, BoltChatAI can gather sufficient data to discern common patterns and themes that are indicative of broader trends, rather than just feeding you isolated opinions.
Yes, our pricing structure remains uniform across all markets, they do not change by geography or incidence rate. Once you purchase a plan from BoltChatAI, you can use it for as many countries and targeting specifications as needed without any additional charges. You can freely allocate your available credits to meet your research objectives, ensuring full flexibility in all your projects.
BoltChatAI is primarily a text-based platform. We believe that focusing on text-based responses provides more genuine and unfiltered answers. However, we do also allow respondents to include photos and videos in their responses and soon we will be introducing the ability for consumers to answer via voice. While the use of photo and video is optional, these features can enhance the depth and context of the insights gathered, providing you with a more comprehensive understanding of consumer perspectives and experiences. Our AI Moderator is also capable of recognising if the media uploaded is relevant or not. There is no fooling BoltChatAI!
To maintain the integrity of our market research, we have employed advanced measures to detect and prevent fraudulent activities, including the use of bots. Here is a technical breakdown of how our system ensures genuine human responses: 1. Quality and Content Evaluation: Our AI Moderator works alongside our AI Referee to assess each consumer response for quality. Responses that exhibit unusually high quality are flagged as potential bot-generated content, accompanied by a 'probability score' indicating the likelihood of automation. 2. Internet Text Search: We verify whether responses have been previously published online or exist in text archives. Unlike other AI-detection services, our system is fine-tuned to avoid misclassifying commonly used phrases as bot activity. 3. GPTZero Shield: This protective layer is specifically designed to counteract attempts to fool AI detectors. We continuously update our database with common methods used to bypass detection, such as homoglyph and irregular spacing attacks. 4. Burstiness Check: We analyse the 'burstiness' of the text, which refers to variations in style and tone typical of human writing. Bot-generated content often lacks these natural fluctuations and maintains a uniform style throughout. This robust framework ensures that our research data is reliable and compliant with the highest standards of market research ethics.
Using our AI Moderator has multiple advantages: • Consistency and Objectivity: AI moderators provide uniformity in questioning and analysing responses, free from human bias or variability. • Scalability: They can manage multiple sessions simultaneously, allowing for larger scale data collection in a shorter time. • Efficiency: AI moderators operate around the clock and can process information and respond to participants instantaneously. • Cost-Effective: Reduces the cost associated with human moderators, especially beneficial for extensive or ongoing research projects.
Yes, translation services are fully integrated into our platform to ensure seamless global research. You will have access to translations of the discussion guide prior to launching your project, and you will also receive translated transcripts once your project is finished. This ensures that you can analyse and leverage insights from markets around the world, regardless of language barriers.
Do you have further questions?
Please book a demo or use the contact form to reach one of our team members.
