What is it?

Sentiment analysis is pivotal in understanding public perception and emotional responses to brands, products, or events.

BoltChatAI offers an advanced platform for sentiment analysis, leveraging AI to chat with consumers and helping to interpret and analyse emotional tones from conversations.

Why Use It?

Comprehensive Sentiment Understanding

Gain a nuanced understanding of public sentiment beyond basic positive or negative classifications.

Real-Time Analysis

Analyse sentiment in real-time, allowing for timely responses to customer feedback or public opinion shifts.

Data-Driven Strategy Development

Use sentiment insights to inform marketing, product development, and customer service strategies.

Brand Reputation

Keep a pulse on your brand's public perception, identifying potential issues before they escalate.

How to Leverage It


Audience Setting, Burning Question, AI Creating the Chat Prompt
Define your target audience and key objectives for the creative test. Formulate a central question or goal for the testing, such as understanding a particular demographic's reaction to a creative concept.

Stimulus Upload

Upload your creative concepts into the BoltChatAI platform. This can include visual ads, copy, video or any other creative materials.

AI Chat

BoltChatAI will create a discussion guide to address your research objective, which you will be able to review and approve.

The AI moderator will engage with respondents in a chat format, probing deeper into the analysis and gaining qualitative insights.

Chat with AI Report

After a chat session, BoltChatAI will create a detailed report summarising findings, insights, including notable consumer responses. This report helps evaluate the strengths and weaknesses of creative concepts from different perspectives.

Users can use ReportAI to pose additional questions to the AI moderator and explore key insights further.
See the AI-powered Qualitative Market Research in action with a personalised demo.

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